What is OKR
What is OKR
Learn more about OKR and
how to achieve your objectives with the OKR framework
Objective and Key Results (OKR)
OKR is a management framework to define and track objectives and their outcomes. It is widely used by many successful tech companies since the days they were start-ups.
OKRs comprise a clearly defined objective and 3–5 key results with specific measures used to track the achievement of that objective.
The story behind OKR
"The Father of OKR", Andrew Grove, developed the OKR approach and introduced it to start-up Intel during his tenure there in 1970s.
In 1999, the idea of OKRs was introduced to a start-up called Google, when Google had around 50 employees. Since then, Google has been using OKRs to achieve its amazing growth.
From Google, the OKR approach spread to many other tech start-up companies such as Twitter, Linkedin, Zynga, Uber, etc. Many ex-Googlers brought OKR to the start-ups that they worked for. Today, OKR is a well known management approach in the start-up world.
OKRs have helped lead us to 10× growth, many times over. They’ve helped make our crazily bold mission of "organizing the world’s information" perhaps even achievable. They’ve kept me and the rest of the company on time and on track when it mattered the most
former CEO of Alphabet and co-founder of Google
To successfully implement OKRs with your team, apply SMART principles to define your OKRs. They will keep your team focused and motivated in the journey to achieve greatness.